GA4 & Google Tag Manager Setup Services
Proper GA4 and Google Tag Manager setup so every campaign decision is backed by real data, not guesswork.
What we set up and track
The tracking foundation every other marketing channel depends on.
GA4 Setup & Configuration
Full Google Analytics 4 setup, configured correctly from the start - most sites we audit have this set up wrong.
Google Tag Manager
Clean, organised tag setup so every button click, form fill and purchase is tracked accurately.
Conversion Tracking
Form submissions, calls, WhatsApp clicks and purchases tracked as measurable conversions.
Custom Dashboards
Reporting dashboards built around the metrics that actually matter to your business.
Search Console Integration
Google Search Console connected and monitored to track organic search performance.
Data Accuracy Audits
Regular checks to catch tracking errors before they distort your reporting and decisions.
Why proper tracking matters
You can't improve what you're not measuring correctly.
Accurate lead attribution
Know exactly which channel - ads, SEO or social - is actually bringing you customers.
Real ROI numbers
See true cost-per-lead and return on ad spend, instead of estimating.
Built correctly, once
Most GA4 setups have gaps or errors - we set it up right so your data can be trusted.
Ongoing monitoring
Tracking is checked regularly so a broken tag doesn't quietly cost you weeks of data.
How we run your analytics & reporting
A straightforward, four-step process from first call to reporting.
Audit Current Tracking
We check what's currently tracked, and where the gaps and errors are.
Setup GA4 & GTM
Analytics and Tag Manager are configured properly, with events mapped to your actual goals.
Test Conversions
Every tracked action is tested to confirm the data coming through is accurate.
Report & Review
Dashboards are shared and reviewed regularly so the data actually drives decisions.
Analytics & reporting - common questions
Why do I need GA4 if I already have Google Ads reporting?
Google Ads reporting only shows ad performance in isolation. GA4 shows you the full picture - how visitors from ads, SEO, and social actually behave on your site, and which channel is really driving results.
My GA4 is already installed - do I still need this?
Often, yes. Most GA4 installs we audit are missing proper conversion events or have tracking errors, which means the reports look complete but the numbers aren't accurate.
Can you track WhatsApp and phone call clicks?
Yes - click-to-call and WhatsApp button clicks can be set up as tracked conversions in Google Tag Manager, so you see them alongside form submissions.
Do I need this if I'm not running paid ads?
Yes - accurate analytics is just as important for understanding your organic traffic, SEO performance and website behaviour, even without ad spend.
Not sure if your tracking is set up right?
Get a free GA4 and Tag Manager audit of your current setup.